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Vonna

Our story

We built Vonna because the tools failed her first.

When my wife started coaching, she ran her whole business on pen and paper. Clients would text her to reschedule — in the middle of a session with another client. She’d mean to write it down. She’d forget. Some weeks she’d miss a session entirely, because it never made it into her notebook and she simply didn’t know it was there.

Building workout plans on paper didn’t work either. So she’d sketch a rough idea of what she wanted, walk into the session, and build it on the fly. She’s genuinely great at coaching on the spot — but every week, hours disappeared into the cracks. Scheduling. Remembering. Re-doing. Chasing.

The tools that were supposed to help were expensive, scattered across five different apps, and clearly built by people who’d never actually coached anyone.

So I built her something better. Five months later, that became Vonna.

Now, her clients book and reschedule themselves — the calendar updates automatically, and she never misses a session again. Her workouts are built ahead of time, so she walks in already knowing exactly what each client is going to do. No scrambling. No guessing. No forgotten appointments.

“Those few simple things save her over four hours every single week.”

That’s four hours back — to coach better, take on more clients, or just breathe.

Our bigger why

But Vonna isn’t the whole dream. It’s the engine behind it.

My wife’s goal is to open women’s-only gyms across America — because she knows what it feels like to want a space of your own. A place where a woman can train without being watched, approached, or made to feel like she doesn’t belong. Where seeing another woman across the room means you’re not alone. Where the community is the point.

She wants to build that. Vonna is how we get there — the platform that lets one great coach serve more people, run a real business, and grow without losing the personal touch that made them great in the first place.

That’s who Vonna is for: coaches with ambition. Whether you’re training your first client with a notebook and a dream, or building toward something much bigger — Vonna gives you your time back, so you can focus on what actually matters. The coaching. The people. The results.

We’re just getting started.

— The Vonna Team

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